Kafka Cafe

Kafka Cafe

Service Redesign

Service Redesign

Service Redesign

Partnering with a local coffee shop Kafka, making the customers experience more efficient, cozy and enjoyable through interaction design methods.

Partnering with a local coffee shop Kafka, making the customers experience more efficient, cozy and enjoyable through interaction design methods.

Partnering with a local coffee shop Kafka, making the customers experience more efficient, cozy and enjoyable through interaction design methods.

Services

Brand Design

UX Design

Scope

1 month

Industries

Food and Beverage

Date

January 2023

Design Brief

Design Brief

My objective was to design a thorough experience that delights, comforts, and brings a feeling of belonging to the customer.

Rather than a narrow definition of “new service”, I broadened the brief to customer experience where service would be materialized through actions performed for the customers or through physical products.

Primary Research

To understand the friction points, we spent four days observing the cafe during the morning, lunch rush, and pre-closing times.

What's Kafka's charm?

  • The minimal and artistic brand identity.

  • A creative, social environment with a tad bit of chaos

  • Appealing to the contemporary Vancouverite modernity

What do the customers do?

Here is the average visitor's experience:

Before Coffee

During Coffee

After Coffee

Before Coffee

During Coffee

After Coffee

Before Coffee

During Coffee

After Coffee

Visual Implementations:

Visual Implementations:

Posters:

Posters:

Urban Sketches Program

Urban Sketches Program

Kafka has an established reputation for signal-boosting local artists through selling local artwork and decor.

Implementing the in-house 'Coffee Cup Drawing' and 'Urban Sketches' programs will give customers an opportunity to express their creativity and imagination while enjoying a cup of coffee in a social setting.

By providing a fun and engaging experience, we aim to create a memorable and positive atmosphere and association with our coffee shop.

Additionally, these events can help increase foot traffic while attracting new customers!

Wall Displays Redesign

Wall Displays Redesign

Intuitive Menu:

Intuitive Menu:

Kafka's prior menu combined the food and drinks in a singular poster atop the cash register. The font used posed accessibility issues and was hard to navigate.

Kafka's prior menu combined the food and drinks in a singular poster atop the cash register. The font used posed accessibility issues and was hard to navigate.

Kafka's prior menu

The redesigned menus separate the food and drinks for easy navigation.

The redesigned menus separate the food and drinks for easy navigation.

Navigation Signs:

Navigation Signs:

To fit Kafka's established style and aesthetic choices, the "pick up" and washroom signs have gotten a makeover as well.

To fit Kafka's established style and aesthetic choices, the "pick up" and washroom signs have gotten a makeover as well.

Updated Signs:

Updated Signs:

The end result

The end result

With a more intuitive service flow, customers are able to place orders more efficiently, as well as locate their desired menu items quicker. The Urban Sketchers program brings a more community-driven atmosphere to the cafe and brings an opportunity for locals to get together!

With a more intuitive service flow, customers are able to place orders more efficiently, as well as locate their desired menu items quicker. The Urban Sketchers program brings a more community-driven atmosphere to the cafe and brings an opportunity for locals to get together!

Angelina Rudakova 2024 All Rights Reserved

Angelina Rudakova 2024 All Rights Reserved

Angelina Rudakova 2024 All Rights Reserved