Services
Brand Design
UX Design
Scope
1 month
Industries
Food and Beverage
Date
January 2023
My objective was to design a thorough experience that delights, comforts, and brings a feeling of belonging to the customer.
Rather than a narrow definition of “new service”, I broadened the brief to customer experience where service would be materialized through actions performed for the customers or through physical products.
Primary Research
To understand the friction points, we spent four days observing the cafe during the morning, lunch rush, and pre-closing times.
What's Kafka's charm?
What do the customers do?
Here is the average visitor's experience:
Kafka has an established reputation for signal-boosting local artists through selling local artwork and decor.
Implementing the in-house 'Coffee Cup Drawing' and 'Urban Sketches' programs will give customers an opportunity to express their creativity and imagination while enjoying a cup of coffee in a social setting.
By providing a fun and engaging experience, we aim to create a memorable and positive atmosphere and association with our coffee shop.
Additionally, these events can help increase foot traffic while attracting new customers!
Kafka's prior menu
