Blenz Coffee
Services
Mobile App Design UI & UX Design
Scope
1 Month
Industries
Food and Beverage
Date
January 2023
Problem Overview
Preliminary Research
BC's flood preparation guide was a great resource in pin-pointing the most common needs in extreme weather conditions. These will later be implemented within my app as highest priority necessities.
Additionally I found a government-issued resource that dives into the step by step instructions of how to help an individual with a disability in the best way possible during an emergency. This information can be used in the "info" pages of the app.
In ensuring that the app is able to accomodate the key accessibility needs, I conducted market research with the ICE App. Here is what I discovered:
ICE App Overview
ICE APP SWAT Analysis
ICE PERSONA+EMPATHY MAP
Relevant Flood-Associated Issues
After researching the market, I found a big gap not only in accessibility-focused emergency services, but in disaster-focused apps in general.
While there are government ran downloadable apps, there is little difference between what the flood guide states on the website vs the application.
The advice always states that the user should prepare the necessities ahead of time. However, humans tend to procrastinate or forget, or simply the disaster can happen unpredictably, leaving the individual with no choice but to make due with what they have.
Funnelling Down the Concept
Builds relationships and helps community
Receives in-app points
Receives necessities at the door
Saves time and nerves
Sitemap
Sitemap on Sticky Notes
I found that by making the sitemap with sticky notes I was able to easily shift pages around freely.
Flats and Purpose Refinement
Beginning the design of the app, I began my brainstorming by trying out various home page layouts from the perspective of the user in need.
Sketches on Procreate
After feedback, I have decided to focus on developing the app from the perspective of the volunteer.
I have received some great suggestions and solidified my app's purpose. Venux (app's name) would serve as a government-funded community powered service. It will connect users in need with volunteers that will be able to deliver goods and necessities either through shopping or donation. The volunteers will be compensated for their expenses by the government and will be rewarded with points that can be used for discounts at grocery stores, prizes etc.
Wireframing
I began sketching the key screens in procreate to experiment with the overall layout.
Transferring over the Procreate Sketches into clickable Figma layouts:
Landing Page
Home Page
Opportunity Page
Profile Page
User Interface
I began to take inspiration from palette generators such as coolours and adobe colour. The final palette was developed by experimenting with themes of calmness and nature, with a twist of modernity.
Through the development of my logo, I was playing around with elements that represent community.
As shown in the sketches, I used figures of humans joining hands and played around with the shape of the letter "X".
This app redesign was an absolute blast to work on! Through iterative user-testing, I got to dive into the psychological aspects that influence customer decisions. The end result is a vibrant, bright, easy-to-use makeover of the original coffee-ordering app.