Email:
arudakova.des@gmail.com
Email:
arudakova.des@gmail.com
arudakova.des@gmail.com
Stage:
Pitching, Crowdsourcing
Pitching, Crowdsourcing
Pitching, Crowdsourcing
What I did:
What I did:
UX Research, UI, Branding, Design, Testing
UX Research, UI, Branding, Design, Testing
UX Research, UI, Branding, Design, Testing
Duration:
Duration:
October-December 2024
October-December 2024
October-December 2024
SweetSpot: Parking Made Accessible
SweetSpot: Parking Made Accessible
SweetSpot: Parking Made Accessible
(OVERVIEW)
(OVERVIEW)
(OVERVIEW)
Sweetspot is an interactive parking solution designed for busy urban centers.
By combining real-time parking data, safety indicators, and a collaborative user community, SweetSpot transforms the chaotic parking experience into a seamless, stress-free journey.
(PROBLEM IN A NUTSHELL)
(PROBLEM IN A NUTSHELL)
(PROBLEM IN A NUTSHELL)
Parking in busy cities is a nightmare:
Key Points of Friction
(INTERVIEWS)
(INTERVIEWS)
(INTERVIEWS)
To further understand the frustrations of drivers in downtown Vancouver, I conducted 55 informational interviews over Zoom and in-person with questions centred around the user flow of finding parking as it pertains to time limits, affordability, and safety.
To further understand the frustrations of drivers in downtown Vancouver, I conducted 55 informational interviews over Zoom and in-person with questions centred around the user flow of finding parking as it pertains to time limits, affordability, and safety.
(PARKING SEARCH EXPERIENCE)
(PARKING SEARCH EXPERIENCE)
(PARKING SEARCH EXPERIENCE)
Upon problem validation, the next step was to get specific. What is the typical experience of a user looking for a parking spot in downtown? Which step is the most frustrating?
I compiled user findings into the journey map below:
Upon problem validation, the next step was to get specific. What is the typical experience of a user looking for a parking spot in downtown? Which step is the most frustrating?
I compiled user findings into the journey map below:
Upon problem validation, the next step was to get specific. What is the typical experience of a user looking for a parking spot in downtown? Which step is the most frustrating?
I compiled user findings into the journey map below:
Industries of Interviewed Users
85%
of users seek to minimize anxiety of looking for a parking spot.
This means reducing decision fatigue, combining budget friendly options with accessibility.
All groups said they value getting experience. But levels of urgency and need for collaboration highly varied.
To showcase findings comprehensively, I organized them into a priority list.
(EDGE CASE USER)
(EDGE CASE USER)
(EDGE CASE USER)
Imagine being stuck in a morning rush hour while on the way to the most important interview of your life. You only have a couple of minutes and need a fast, affordable place to park… SweetSpot would be the holy-grail solution for you.
User Case-Using SweetSpot to get to an important interview
User Case-Using SweetSpot
Putting myself in the shoes of this user, I began to ideate on the most intuitive, most straight-forward UI possible to get our user to a budget friendly nearby spot in a click of a button.
Putting myself in the shoes of this user, I began to ideate on the most intuitive, most straight-forward UI possible to get our user to a budget friendly nearby spot in a click of a button.
Putting myself in the shoes of this user, I began to ideate on the most intuitive, most straight-forward UI possible to get our user to a budget friendly nearby spot in a click of a button.
Experimentation with touch points: shows both the mobile UI and a potential car dashboard screen.
Experimentation with touch points: shows both the mobile UI and a potential car dashboard screen.
Experimentation with touch points: shows both the mobile UI and a potential car dashboard screen.
(WIREFRAMING)
(WIREFRAMING)
(WIREFRAMING)
First digital wireframe sketch
First digital wireframe sketch
First digital wireframe sketch
Second round of digital wireframe sketches
Second round of digital wireframe sketches
Second round of digital wireframe sketches
As I continued to sketch and iterate, I came up with the idea to add in-app pop-up prompts.
As the user drives closer to their destination, parking spots close-by will be displayed based on user’s priority: price, proximity or safety.
(STYLE GUIIDE)
(STYLE GUIIDE)
(STYLE GUIIDE)
Style Tiles
Style Tiles
Style Tiles
(MID FIDELITY PROTOTYPE)
(MID FIDELITY PROTOTYPE)
(MID FIDELITY PROTOTYPE)
Priority put on minimal clicking, big icons that are ergonomically fit towards the bottom of the screen to focus on efficiency:
Priority put on minimal clicking, big icons that are ergonomically fit towards the bottom of the screen to focus on efficiency:
Priority put on minimal clicking, big icons that are ergonomically fit towards the bottom of the screen to focus on efficiency:
Key User Flow
Key User Flow
Key User Flow
(STAKEHOLDER REVIEW)
(STAKEHOLDER REVIEW)
(STAKEHOLDER REVIEW)
Upon presenting the prototype, users suggested improvements in GPS integration, community-based safety contributions, and user-friendly ad placements.
Prototype Feedback
Prototype Feedback
Prototype Feedback
(FINAL DESIGN)
(FINAL DESIGN)
(FINAL DESIGN)
With the updated app features, its design catered to an intuitive, on-the-go environment. Efficiently integrating with Google Maps.
As a fun addition to the concept, enjoy this light hearted commercial:
SweetSpot helps drivers to:
Optimize time, ensure safety, & save money!
SweetSpot helps drivers to:
Optimize time, ensure safety, & save money!
SweetSpot helps drivers to:
Optimize time, ensure safety, & save money!