FLUI Hackathon
UX Research, UI, Branding, Team Management
FLUI Hackathon is a student-led UI Design Competition, with over 168 participants, 12 judges, and 42 mentors.
As the Internal President, I recruited and lead a design team consisting of 13 designers, collaborating on UX, Branding, Merchandise and Website design tasks.
Seeing all the participants come together to design made FLUI the most rewarding project of my career thus far!
After months of revisions and stakeholder reviews, a brand-new branding is instilled in the FLUI website for participants to see! 🎉
Creating an enticing hackathon meant that every detail mattered.
Older FLUI branding felt dull and corporate. I wanted FLUI to allude a sense of joy, creativity, and serve as a place that welcomes innovation.
We thoroughly analyzed other design competitions, conducted interviews with past participants and highlighted two key desires:
The branding for a design competition should feel inviting and playful, especially to set FLUI apart from code-based hackathons.
The website must prioritize easy and accessible navigation to event details, workshop descriptions, and timing.
Google Analytics was used to understand how users were navigating through the website, and what pages interested them most. Upon the redesign (and hard work of our branding team) we were able to increase the site's engagement by 59.7%.
Upon analysis, top page sections “What/When/How” and “Timeline” stood out, indicating users interest in seeking information about the hackathon logistics.
From early wireframes to high-fidelity screens, we brought users in at every step. We ran 3 rounds of user testing as we developed the site prior to the hackathon launch.
During the final stretch, I delivered user insights to the developer on a weekly, sometimes even daily basis. I communicated usability features in order of importance. Emphasis was always given to accessibility concerns.
The Event Details page is now directly accessible from the site.
It includes information about workshops, resource links, and the event schedule!
Based on interviews, our site is viewed from a mobile device 80% of the time.
